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Planning and Exhibiting Your Products & Services
Effectively in World Markets
INTRODUCTION
To gain a foothold in global market, the best and most
effective way is to participate in a reputable trade show. The
question is how to find the right trade show and your target market.
With proper guidance and knowledge, an exhibitor can reap tremendous
benefits from his participation. In fact, exhibition creates a
conducive selling environment where sellers and buyers convene to
discuss and sign contracts. Research has shown that exhibition
provides an excellent lead for companies searching for buyers,
distributors and not forgetting publicity generated through the
exhibition.
OBJECTIVES
* Develop a market mindset approach towards
exhibition
* Competitive intelligence in the exhibition
*
Discover new ideas in the exhibition
* Planning ahead is better
than late
COURSE
OUTLINE
1. OVERVIEW of EXHIBITION INDUSTRY
2. WHY
EXHIBITIONS SELL ?
WHY EXHIBITIONS FAIL ?
3.
EXHIBITION OBJECTIVES
4. STRATEGIC PLANNING
5.
EXERCISE ON GOAL SETTING
6. MARKETING CONCEPT
7.
PRODUCT LIFE CYCLE STAGES
8. GATHERING INTELLIGENCE AT
EXHIBITIONS
9. TYPES OF EXHIBITIONS &
PROCEDURES
10. COSTING & BUDGETING
11. STAND
DESIGN STRATEGY
VIDEO ON STAND DESIGN
12. PROMOTION
STRATEGIES
VIDEO ON PROMOTION STRATEGIES
EXERCISE ON PROMOTION
– Group Project
13. SALES STRATEGIES
14. STAND
MANAGEMENT
15. PREPARATION OF VITAL DAYS –
OPENING/LAST
16. MANAGING LEADS AND TRACKING
17. POST
EXHIBITION EVALUATION
18. EXHIBITIONS AROUND THE
WORLD
WHO
SHOULD ATTEND
This is very useful for entrepreneurs, export
executives and marketing managers. The knowledge you learned from
the course will guide you to mount a successful campaign in
launching your products and services.
METHODOLOGY
This workshop will stimulate participants to be
interactive in discussion, exercises and apply the skills that have
been learned in group presentation of projects. There will be video
viewing of exhibitions on the subjects taught.
Participants will
learn strategic planning and goal-setting to gain competitive
advantage.
TESTIMONIALS
Over 200 companies had sent participant to this course
conducted by Ernest Chen.
Some of the companies
are:-
* Amtek Engineering Ltd
* Asia Pacific Breweries
Ltd
* Board of Commission of Currency
* C Melchers GMBH &
CO
* Castrol Singapore Ltd
* General Electric S’pore Ltd
*
JCB Sales Asia Pacific Ltd
* Logitech Spore Pte Ltd
*
Stuttgart Auto Pte Ltd
* Temasek Polytechnic
* Ngee Ann
Polytechnic
"Mr Chen has a powerful voice and he taught us
the fine art of toasting.
I enjoyed the session and so were other
participants. I believe I can be a great Emcee now. I encourage
others to join Mr. Chen's class. "
Helen Teoh
Training
Coordinator
Sheraton Hotel & Towers
Subang Jaya,
Malaysia
"I want to thank you for your time. I enjoyed the
course on both a professional and personal level. "
Waheed
Bhatti
In Vivo Communications (Asia)
Singapore
"Your
delivery of the program is easy to follow and understand, humourous
and creative. By getting us involved we have a better understanding
of the techniques that you have shared with us."
Alan
Choo
Keppel Shipyard
Singapore
"Besides all the great
pointers on public speaking, what I appreciate most about the course
is the awareness that anyone can be a self-made speaker, thank you
Ernest."
Lyon Lim
Sparkfury Creative Consultants
"The
course has provided me a good start on how to make a good
presentation and also to ease my fear and gain confidence when
speaking to the public."
Doris Pek
General Manager
Select
Catering Services Ltd
"This is a very practical course,
without any theory. Ernest is very open in sharing from his many
years of experience as emcee on a variety of occasions. A thoroughly
enjoyable experience, and a highly recommended course for anyone who
aspires to be an excellent emcee."
Gary Lim
Marketing
Specialist
The whole class enjoyed your workshop
Most of
all learned something from your charming skills in-order that we can
be a great speaker.
The types of presentation, ingredients of a
great speech, overcome stage fright, deliver with style, first &
last impression, think & speak spontaneously + good foods at the
hotel .
A truly passionate teacher & a good
motivator.
Francis Er Ling, Lecturer
School of Electrical
& Electronic Engineering
Ernest showed professionalism in
his handouts/lectures, showed enthusiasm in his method of teaching
and most importantly showed his patience. He never puts anyone down.
Instead he makes constructive criticism, guiding each and everyone
along whilst sharing his very own personnal experiences hoping we
would be able to excel like he did in public speaking. I definitely
look up to him as a role-model. Thanks once again Ernest. In the
past where I'd rather listen than be listened, I'll try to take
every opportunity to speak up
Richard Boon
Business
Development Executive
Techfield Supply Pte Ltd
Ernest is
truly a charming and inspiring speaker. He had opened my eyes to the
beauty of public speaking and helped me developed my confidence in
speaking. I strongly urged anyone who wants to be a great speaker to
attend this effective and wholesome workshop.
Annabelle
Liang
Miss Singapore International
2009 | 
