InfoD-Cafe: Food Pyramid versus MyPlate
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InfoD-Cafe: Food Pyramid versus MyPlate
by Frank Marchak
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Re: InfoD-Cafe: Food Pyramid versus MyPlate
by Rob Waller-2
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Re: InfoD-Cafe: Food Pyramid versus MyPlate
by Jose Marconi Bezerra de Souza
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Frank,
You should contact Isabel Meirelles (she might be reading us), her presentation "Health Information: A Critique of the US 2005 Food Pyramid Graphic” (Information Design Conference 2007. Organized by the UK Information Design Association. London, March 29–30) will be useful. Visit Isabel´s web site http://isabelmeirelles.com/?page_id=2 José. On 3 June 2011 00:15, Frank Marchak <fmarchak@...> wrote:
--  José Marconi Bezerra de Souza (PhD, 2008) Consultor em design da informação e professor do Mestrado e Graduação de Design da UFPR Information design consultant and university lecturer (Brazil) PhD - Department of Typography & Graphic Communication, The University of Reading (UK, 2008) Master of Arts - Department of Three-Dimensional Design, The Birmingham City University (UK, 1992) ___________________________________________________________________ Use the following address to post a message to all subscribers: infodesign-cafe@... To subscribe, unsubscribe or change your options, visit: http://list.InformationDesign.org/mailman/listinfo/infodesign-cafe For all Information Design matters: http://InformationDesign.org Problems? Write to: InfoDesign-Cafe-Admin@... ___________________________________________________________________ |
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Re: InfoD-Cafe: Food Pyramid versus MyPlate
by Carina Andersson
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Dear all. If I understand it correctly a pyramid has been used in USA to visualize
the proportion of a standard meal. Now these days a plate is used instead of the pyramid. I totally agree with Rob Waller. The plate-model requires probably less cognitive efforts,
since we are used to read circle diagrams. Furthermore, the plate has a iconic similarity to how it really
looks at our dinner table. In Sweden the plate-model has been used for ages. And it has a variety
of “looks”. The major difference is actually the content. We do not separate
vegetables and fruit. I think the plate-model would be easier to interpret if symbols/images
of foods where combined with text. And I wonder, just as Rob mentioned, where does potatoes fit in?
Dairy is a great thing to have in the plate-model. We do not
have that in Sweden. It may be because it is called the Pate-model. In this link you may see the plate-model presented by FDA in
Sweden. http://www.slv.se/sv/grupp1/Mat-och-naring/Matcirkeln-och-tallriksmoddellen/Tallriksmodellen/ All the best Carina PhD, Senior Lecture Carina Andersson School of Innovation, Design and Engineering Mälardalen University Box 325 631 05 Eskilstuna Sweden Tfn. arb. +46 16 15 36 89 Tfn. mob. +46 700 91 1234 Från:
infodesign-cafe-bounces@...
[mailto:infodesign-cafe-bounces@...] För Rob
Waller This looks to me like a very interesting design and I'll
seek out the research that no doubt lies behind it. I am impressed that
something as simple as this has been negotiated, as it is fairly memorable and
also simple enough to be reproduced on food packaging and menus. I can also see
it's potential power as a template against which to compare your actual plate,
and I can see it used for nutrition education - actual plates can be judged
against it, card sorts used and meals planned. I believe people are pretty attuned to comparing portions of
a circle (trained as children to monitor the fair slicing of cakes), whereas
pyramids involve comparing different sizes and shapes. Pyramids also have
the inherent problem of unreliable symbolism. Although they are intended to
reflect different proportions, so less necessary foods are at the top, in other
circumstances the top signifies high attainment - self-fulfillment in Maslow,
the winner's podium... and of course the foods at the bottom are peasant fare,
while the sugar, cream and chocolate at the top is the food of kings. No data,
just conjecture. In terms of what the proportions should actually be, that's
down to the nutritionists to debate. Some issues that occur to me are: - I was interested to see how dairy is treated as a side
dish or drink, which may be how it comes in the form of milk, yogurt or ice
cream, but people may have a problem knowing where cheese fits in.
Gastronomically it is probably seen as part of the protein component in a meal. - I wonder why fruit is not similarly treated. Including it
on the main plate reduces the power of the plate as a template. - I wonder where potatoes fit in (vegetable? or playing the
same gastronomic role as pasta or rice which are from grains?). Perhaps it is
different the USA but in the UK I don't think 'grains' would be accurately
understood. But it's important not to be too picky about simplified
solutions, if they do a good job in moving people in the right direction. The
UK's five-a-day campaign (refers to portions of fruit or veg) has caught on
well and entered into the public consciousness, although I don't what actual
effect on consumption has resulted. I was involved with the development of the UK's national
food guide in the early 90s. A pyramid was compared with a plate, and no
significant difference in comprehension was found in a fairly comprehensive
task-based study involving over 2000 participants. A plate was chosen based on
a marginal preference rather than performance. The design we used (the result of extensive negotations
involving health professionals, designers, government and the food industry,
rather than an inspired creative process) was extremely detailed in its
portrayal of food, and was very compromised by political lobbying by the food
industry. In particular, fatty/sugary snacks were heavily defended and so
included in what purports to show a healthy diet. The UK's plate was poorly promoted, did not catch on widely,
and has now virtually disappeared from view. Google struggled to find any
trace, except for this website: http://www.bdaweightwise.com/eating/eating_diet.html and some journal articles such as this one: http://www.ncbi.nlm.nih.gov/pubmed/17539873 __________________________________ On 3 Jun 2011, at 04:15, Frank Marchak wrote:
Greetings. The United
States Department of Agriculture has replaced the Food Pyramid –
used to guide healthy food choices – with MyPlate (www.choosemyplate.gov). While some criticisms
of the original pyramid still remain with
the new design (e.g., presented only in
English, takes no account of level of exercise), this is the first change
since the pyramid replaced an equal quadrant square graphic
developed in the 1980s. I have my own opinions
of the
new approach, but wanted to query the café to get the views
of other members. Does this design present
a less complicated approach that can be understood by a
wider audience? Can people more readily comprehend a pie chart approach versus
a pyramidal representation? Does the plate better
reflect new findings in nutrition (e.g., perhaps
carbohydrates should not form the base of a balanced diet)? Are circles better
received than triangles? Thoughts? Regards, Frank -------------------------------------- Frank
M. Marchak, Ph.D. Veridical
Research and Design Corporation 211
West Main Street - Lower Level PO
Box 6503 Bozeman,
MT 59771-6503 USA 406.522.9045
: tel 406.522.9048
: fax 406.581.0870
: cel ___________________________________________________________________ ___________________________________________________________________ Use the following address to post a message to all subscribers: infodesign-cafe@... To subscribe, unsubscribe or change your options, visit: http://list.InformationDesign.org/mailman/listinfo/infodesign-cafe For all Information Design matters: http://InformationDesign.org Problems? Write to: InfoDesign-Cafe-Admin@... ___________________________________________________________________ |
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Re: InfoD-Cafe: Food Pyramid versus MyPlate
by Jose Marconi Bezerra de Souza
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Dear all,
I found Isabel´s article link Visual Representations of Health Information: A Critique of the 2005 Food Pyramid. American Communication Journal, vol. 10, Special Issue 2008: Aesthetics in an Experimental Age. American Communication Association. Guest editor: S. H. Grey. Lead Author, written in collaboration with C. Noland, Health Communication (75% my work). José. On 3 June 2011 07:10, Carina Andersson <carina.andersson@...> wrote:
-- José Marconi Bezerra de Souza (PhD, 2008) Consultor em design da informação e professor do Mestrado e Graduação de Design da UFPR Information design consultant and university lecturer (Brazil) PhD - Department of Typography & Graphic Communication, The University of Reading (UK, 2008) Master of Arts - Department of Three-Dimensional Design, The Birmingham City University (UK, 1992) ___________________________________________________________________ Use the following address to post a message to all subscribers: infodesign-cafe@... To subscribe, unsubscribe or change your options, visit: http://list.InformationDesign.org/mailman/listinfo/infodesign-cafe For all Information Design matters: http://InformationDesign.org Problems? Write to: InfoDesign-Cafe-Admin@... ___________________________________________________________________ |
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