Keith Mirchandani Sets New Benchmark In The DRTV Industry
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Keith Mirchandani Sets New Benchmark In The DRTV Industry
by rob-233
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Keith Mirchandani Sets New Benchmark In The DRTV Industry! Talkmercial fuses the long-term success of Tristar Products with the on camera and producing talent of Montel Williams. His media power is legendary, and his audience is the perfect demographics for direct response! No one can provide your product the opportunity to be in front of millions of fans every day, NO ONE! Experiences of the U.S. Hispanic Market Pioneers Its been several years since the direct response community at large started tracking the successesand failuresof marketers entering the U.S. Hispanic airwaves. In that time, many have come to realize that to ignore this segment of our consumer population is simply bad business. But the path to the U.S. Hispanic market is not without obstacles. Using the experiences of DRTV professionals, this article will discuss how we have embraced the U.S. Hispanic market, identified the nuances of doing business in this sector and taken our clients successfully into the venue. In 2006, Keith Mirchandani, president of Tristar Products, Inc.intrigued by U.S. Hispanic DR success storiesdecided to step into the arena, via the hugely successful Jack LaLanne Power Juicer. It became immediately apparent that there were definite differences between our English-language and Spanish-language campaigns, says Mirchandani. |
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