LS_COLORS has no effect

I have tried just about everything to get the LS_COLORS to work but they just don't seem to have any effect.
I have added an export script to my .bashrc that uses dircolors, and even echoing $LS_COLORS confirms the correct values, but if I ls, the colors are all wrong.

Here's my DIR_COLORS:
http://pastebin.ca/353535


and the output of "ECHO $LS_COLORS"
http://pastebin.ca/353533

Any help is greatly appreciated.