RE: CG: Sonetto CG-based rule and search engine wins awards for Retail Affiliate Management

Thank you to all the kind responses. I expect we will put some
whitepaper out shortly. Possibly some more formal publications as well.
I have demonstrated an earlier version of Sonetto previously at ICCS in
Germany a few years ago. I would like to demonstrate it at ICCS again.

We use conceptual graphs as the representation for documents in our
system, as well as category query definitions, rules and schema
information, pretty much everything. We have engineered the system based
on a semantic search engine and ripple down rules engine. The key thing
is that rules and categories are defined over business documents by
business users. No knowledge engineers or IT assistance is required. The
affiliates problem is one of building a semantic model for a product
document from poor data, then translating it into the categories and
attributes of various affiliates: froogle, kelkoo, shopping.net,
shopping.com, ebay, yahoo etc. We manage to do this for large catalogues
with minimal maintenance.

Regards, Gerard.

-----Original Message-----
From: owner-cg@... [mailto:owner-cg@...] On Behalf Of John
F. Sowa
Sent: 23 February 2006 20:21
To: cg@...
Subject: Re: CG: Sonetto CG-based rule and search engine wins awards for
Retail Affiliate Management

Gerard,

I'd like to add my congratulations to the current
round of applause for your achievements.

And I also hope that we can see a more detailed
white paper (or article) that tells people how
CGs are being used for this work.

Perhaps you could put a short report on the Ivis
web site and submit a more technical article for
ICCS'07 conference in Sheffield.

Tell Ivis management that it would be good publicity
for them as well.  I'm sure that Ivis and the CG
community have done more to contribute to the success
than MSFT.

John

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