Re: Clack!

On 01/05/2009, at 00:01 , David Cake wrote:

> At 10:57 PM +0800 30/4/09, Andy H wrote:
>> So let's talk price point.  What was the decision to price it that  
>> way?  Or did Apple tell you to?
>
> I'm curious, too.
> For example I've seen quite a few articles saying that doubling the  
> price point to US $2 is a pretty obvious move if you care about  
> income rather than number of downloads, as the number of downloads  
> decreases but doesn't come close to halving.

That's good to know - I'd heard from a couple of places that tier one  
(US $1) was a good place to start to get your numbers up, but hadn't  
managed to stumble across any discussions of elasticity.

As it happens, I've not bought anything myself for more than that, and  
wasn't sure I'd created anything that merited a higher price than apps  
I'd bought in that tier.

The short answer is - I didn't know any better.   At this stage, I'm  
inclined to hold it at the current price for a week, increase it to  
$2, and see what happens.

Apple pretty much leave you to your own devices (aside from messing  
with your release date, and arbitrarily withholding approval), so  
you're free to hoist yourself by your own petard.

Christopher.


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