« Return to Thread: Should persuasion be left to marketers?

Re: Should persuasion be left to marketers?

by Will Evans-3 :: Rate this Message:

Should there be a natural tension between those tasked with creating great
experiences and those charged with selling something?

On Sun, Jul 6, 2008 at 3:57 PM, Robert Hoekman Jr <robert@...> wrote:

> Purely philosophical question:
>
> I've been studying social psychology a lot lately, and have become
> incredibly interested in the persuasiveness of sites and applications—how
> to
> make them more persuasive, what makes them so now, etc. But it makes me
> wonder:
>
> Should the persuasive elements of a site design be left to marketers?
> Assuming you work for a company who has a marketing department and a UX
> team
> that are separate from each other, how much should the UX team be involved
> in the design of persuasive elements?
>
> -r-
>
>

--
~ will

"Where you innovate, how you innovate,
and what you innovate are design problems"

---------------------------------------------------------------------------------------------
Will Evans | User Experience Architect
tel +1.617.281.1281 | will@...
twitter: https://twitter.com/semanticwill
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« Return to Thread: Should persuasion be left to marketers?