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Re: Should persuasion be left to marketers?
by mark schraad-2
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There is a nice bibliography to get you started in the wikipedia
entry for consumer behavior. I follow the Engel model pretty closely,
and contrast it to the 'funnel'. The funnel is a fine model if you
are interested in selling. It simplifies the process and emphasizes
the direct route to purchase, which is really not what the consumer
does.... but the point of most sales initiatives is to get to the
point of a purchase as fast and inexpensively as is possible. You can
probably see the inherent conflict between the two.
Mark
On Jul 6, 2008, at 4:52 PM, live wrote:
>
> References, please.
>
>> In our case I am using some extensive background in consumer
>> behavior (research primarily from the psych field) and mapping our
>> sites' functionality to typical consumer behavior in our target
>> market.
>>
>> On Jul 6, 2008, at 3:57 PM, Robert Hoekman Jr wrote:
>>
>>> Purely philosophical question:
>>>
>>> I've been studying social psychology a lot lately, and have become
>>> incredibly interested in the persuasiveness of sites and
>>> applications—how to
>>> make them more persuasive, what makes them so now, etc. But it
>>> makes me
>>> wonder:
>>>
>>> Should the persuasive elements of a site design be left to
>>> marketers?
>>> Assuming you work for a company who has a marketing department
>>> and a UX team
>>> that are separate from each other, how much should the UX team be
>>> involved
>>> in the design of persuasive elements?
>>>
>>> -r-
>>> ________________________________________________________________
>>> Welcome to the Interaction Design Association (IxDA)!
>>> To post to this list ....... discuss@...
>>> Unsubscribe ................ http://www.ixda.org/unsubscribe
>>> List Guidelines ............ http://www.ixda.org/guidelines
>>> List Help .................. http://www.ixda.org/help
>>
>> ________________________________________________________________
>> Welcome to the Interaction Design Association (IxDA)!
>> To post to this list ....... discuss@...
>> Unsubscribe ................ http://www.ixda.org/unsubscribe
>> List Guidelines ............ http://www.ixda.org/guidelines
>> List Help .................. http://www.ixda.org/help
>
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... discuss@...
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help
entry for consumer behavior. I follow the Engel model pretty closely,
and contrast it to the 'funnel'. The funnel is a fine model if you
are interested in selling. It simplifies the process and emphasizes
the direct route to purchase, which is really not what the consumer
does.... but the point of most sales initiatives is to get to the
point of a purchase as fast and inexpensively as is possible. You can
probably see the inherent conflict between the two.
Mark
On Jul 6, 2008, at 4:52 PM, live wrote:
>
> References, please.
>
>> In our case I am using some extensive background in consumer
>> behavior (research primarily from the psych field) and mapping our
>> sites' functionality to typical consumer behavior in our target
>> market.
>>
>> On Jul 6, 2008, at 3:57 PM, Robert Hoekman Jr wrote:
>>
>>> Purely philosophical question:
>>>
>>> I've been studying social psychology a lot lately, and have become
>>> incredibly interested in the persuasiveness of sites and
>>> applications—how to
>>> make them more persuasive, what makes them so now, etc. But it
>>> makes me
>>> wonder:
>>>
>>> Should the persuasive elements of a site design be left to
>>> marketers?
>>> Assuming you work for a company who has a marketing department
>>> and a UX team
>>> that are separate from each other, how much should the UX team be
>>> involved
>>> in the design of persuasive elements?
>>>
>>> -r-
>>> ________________________________________________________________
>>> Welcome to the Interaction Design Association (IxDA)!
>>> To post to this list ....... discuss@...
>>> Unsubscribe ................ http://www.ixda.org/unsubscribe
>>> List Guidelines ............ http://www.ixda.org/guidelines
>>> List Help .................. http://www.ixda.org/help
>>
>> ________________________________________________________________
>> Welcome to the Interaction Design Association (IxDA)!
>> To post to this list ....... discuss@...
>> Unsubscribe ................ http://www.ixda.org/unsubscribe
>> List Guidelines ............ http://www.ixda.org/guidelines
>> List Help .................. http://www.ixda.org/help
>
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... discuss@...
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help
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