Re: Should persuasion be left to marketers?

> Should there be a natural tension between those tasked with creating  
> great
> experiences and those charged with selling something?
>
> On Sun, Jul 6, 2008 at 3:57 PM, Robert Hoekman Jr <robert@...>  
> wrote:
>
>> Purely philosophical question:
>>
>> I've been studying social psychology a lot lately, and have become
>> incredibly interested in the persuasiveness of sites and  
>> applications—how
>> to
>> make them more persuasive, what makes them so now, etc. But it  
>> makes me
>> wonder:
>>
>> Should the persuasive elements of a site design be left to marketers?
>> Assuming you work for a company who has a marketing department and  
>> a UX
>> team
>> that are separate from each other, how much should the UX team be  
>> involved
>> in the design of persuasive elements?
>>
>> -r-
>>
>>
> --
> ~ will
>
> "Where you innovate, how you innovate,
> and what you innovate are design problems"
>
> ---------------------------------------------------------------------------------------------
> Will Evans | User Experience Architect
> tel +1.617.281.1281 | will@...
> twitter: https://twitter.com/semanticwill
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