Re: Should persuasion be left to marketers?

> In our case I am using some extensive background in consumer  
> behavior (research primarily from the psych field) and mapping our  
> sites' functionality to typical consumer behavior in our target  
> market.
>
> On Jul 6, 2008, at 3:57 PM, Robert Hoekman Jr wrote:
>
>> Purely philosophical question:
>>
>> I've been studying social psychology a lot lately, and have become
>> incredibly interested in the persuasiveness of sites and  
>> applications—how to
>> make them more persuasive, what makes them so now, etc. But it  
>> makes me
>> wonder:
>>
>> Should the persuasive elements of a site design be left to marketers?
>> Assuming you work for a company who has a marketing department and  
>> a UX team
>> that are separate from each other, how much should the UX team be  
>> involved
>> in the design of persuasive elements?
>>
>> -r-
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