Re: Should persuasion be left to marketers?

"Should the persuasive elements of a site design be left to
marketers?"

Suggest part of this answer rests with the users of the product. If
the product delights and if there is real value they help persuade
others to use it. A reasonable proportion of trying services like
flickr, twitter, gmail, delicious etc have come through invites and
word of mouth. The rest is just the cherry on top :) In fact, expect
users are becoming smarter and even less susceptible to marketing.

Side note -- We have asked Product Teams if they actually use the
product they are working on? AND If they are not using it, why not?
(there are often some interesting underlying reasons as to why)

rgds,
Dan


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=31083


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