This issue is generational and not one of asking for too much.
I'd say a good 90% of us who have over 10yrs (hell over 5yrs)
experience do not have Bachelor degrees in computer design (new
media, web design, etc.)
That reality is no longer true. There are a growing # of degree
programs that include programming, visual design, and human-centered
thinking than ever before.
yes, it is still growing, but to poo poo it as unreasonable, I think
is putting your head in the sand. This will catch up to us.
Now all you youngins who are straight out of school or even in
school. Look at these job requirements and kick some ass!