Robert Fabricant was the speaker:
http://library.ixda.org/node/3...Dan
On Mar 18, 2009, at 6:05 PM, Jeff Patton wrote:
> I've recently been trying on for size the language used by a speaker
> from Frog who gave a keynote at IxDA 09 (I forget his name...). He
> introduced the language output-outcome-impact
>
> output: is what we build
> outcome: is what happens in the world after we release our product
> impact: is what happens later - often much later.