« Return to Thread: Where is the "Sign In" on Amazon.com?
Re: Where is the "Sign In" on Amazon.com?
by Anne Hjortshoj-2
::
Rate this Message:
I'd be willing to bet it's a direct reflection of their registration
process, which (I think?) follows the more -recent- convention of
"don't make the user register until there's a clear benefit to doing
so," i.e., until there's a clear contextual reason to do so -- buying
a book, for example, or saving items to a wish list.
What's the benefit of an obvious call to sign in, vs. the way Amazon
currently does this? Other than the sense that having a sign-in button
is a convention and something that people (or specifically, web
designers) expect?
-Anne
On Tue, Jun 30, 2009 at 10:38 AM, Russell Wilson<russ.wilson@...> wrote:
> I always stumble when signing in to Amazon (I may be the only one, I don't
> know).
> Does anyone have any background information on why they chose to break with
> convention (for signing in)? See my very small post on this --
>
> http://www.dexodesign.com/2009/06/29/where-is-the-sign-in-on-amazon-com/
>
>
> --------
> Russell Wilson
> Vice President of Product Design, NetQoS
> Blog: http://www.dexodesign.com
> LinkedIn: http://www.linkedin.com/in/russwilson
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss@...
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>
--
Anne Hjortshoj | anne.hj@... | www.annehj.com | Skype: anne-hj
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... discuss@...
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help
process, which (I think?) follows the more -recent- convention of
"don't make the user register until there's a clear benefit to doing
so," i.e., until there's a clear contextual reason to do so -- buying
a book, for example, or saving items to a wish list.
What's the benefit of an obvious call to sign in, vs. the way Amazon
currently does this? Other than the sense that having a sign-in button
is a convention and something that people (or specifically, web
designers) expect?
-Anne
On Tue, Jun 30, 2009 at 10:38 AM, Russell Wilson<russ.wilson@...> wrote:
> I always stumble when signing in to Amazon (I may be the only one, I don't
> know).
> Does anyone have any background information on why they chose to break with
> convention (for signing in)? See my very small post on this --
>
> http://www.dexodesign.com/2009/06/29/where-is-the-sign-in-on-amazon-com/
>
>
> --------
> Russell Wilson
> Vice President of Product Design, NetQoS
> Blog: http://www.dexodesign.com
> LinkedIn: http://www.linkedin.com/in/russwilson
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss@...
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>
--
Anne Hjortshoj | anne.hj@... | www.annehj.com | Skype: anne-hj
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... discuss@...
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help
« Return to Thread: Where is the "Sign In" on Amazon.com?
| Free embeddable forum powered by Nabble | Forum Help |
