Re: Where is the "Sign In" on Amazon.com?

I'm guessing that "signing in" is an abstract step along the path to what
the use really wants and they are attempting to bypass it. In other words,
as a user I never really want to "sign in" - what I want is to look at past
orders or see personalized recommendations. BUT, signing in is so much a
part of popular convention that it is expected. Amazon's way may
theoretically be better but it forces users to retrain themselves and modify
their behavior/thought process for Amazon's site versus other sites.
--------
Russell Wilson
Vice President of Product Design, NetQoS
Blog: http://www.dexodesign.com
LinkedIn: http://www.linkedin.com/in/russwilson


On Tue, Jun 30, 2009 at 10:12 AM, Diego Moya <turingt@...> wrote:

> Maybe they have read *this* and wanted to collect their $300,000,000...
>
> The $300 Million Button
> http://www.uie.com/articles/three_hund_million_button
>
> (Short answer: forcing buyers to register cost sales, so that
> convention doesn't work for stores).
>
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