Re: Where is the "Sign In" on Amazon.com?

Is the problem you're seeing (and I totally get) because Amazon spells
out "Sign In" prior to and apart from
the actions?


On Tue, Jun 30, 2009 at 11:40 AM, Russell Wilson<russ.wilson@...> wrote:
> I'm guessing that "signing in" is an abstract step along the path to what
> the use really wants and they are attempting to bypass it. In other words,
> as a user I never really want to "sign in" - what I want is to look at past
> orders or see personalized recommendations. BUT, signing in is so much a
> part of popular convention that it is expected. Amazon's way may
> theoretically be better but it forces users to retrain themselves and modify
> their behavior/thought process for Amazon's site versus other sites.
> --------
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