Purely philosophical question:
I've been studying social psychology a lot lately, and have become
incredibly interested in the persuasiveness of sites and applications—how to
make them more persuasive, what makes them so now, etc. But it makes me
wonder:
Should the persuasive elements of a site design be left to marketers?
Assuming you work for a company who has a marketing department and a UX team
that are separate from each other, how much should the UX team be involved
in the design of persuasive elements?
-r-
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