Tristar Products Innovation
Keith Mirchandani is a marketing visionary, CEO and founder of Tristar Products in Fairfield, New Jersey. Tristar Products, Inc. manufactures, markets, and distributes home appliances, fitness equipment, sports gear, and health and beauty products. The company offers its products through retail and direct response distribution network. Mirchandani created some of the most recognizable production campaigns within the DRTV industry in the 1990s, and because of him, the decade became known for its impressive As Seen on TV product launches. The most popular of these product launches are Tristar U.S. Commemorative Quarter Program, the AbSlide, AbRoller and the Jack LaLanne Power Juicer. Keith Mirchandanis vision has clearly differentiated his company from others in the business. Ever since the birth of Keiths corporation, Tristar has developed into a couture DRTV company, establishing itself as the provider of higher price point lifestyle products, with the finest quality available.
Tristar Products - Infomercial Products
Mirchandani broke the mold by successfully selling superior items including the Ab Coaster , Ab Flyer , Ab Roller , Ab Slide, Ab Toner , Ab Trianer Club Pro, Air Climber, Banjo 006 Minnow, Cardio Twister, Comfort Pedic Slippers, Dollar Coin Album, EuroSealer, Fix-Up Pen, Gilad Quick Fit System, Hawk Book Light, HealthMaster , Hook 'N Hang, Hot Shot Grill, K-Styler, Ken Tai, Kitchen Chef, Lash Trio, Lateral Thigh Trainer, Laundry Was Ball, Micro S'Mores , My Rotisserie, Obama Coin Collection, Pasta Express, Pasta Wave, Patch Genie, Pilates Yoga Trainer, Power Juicer Classic, Power Juicer Deluxe, Power Juicer Elite, Power Juicer Express, Power Juicer Pro, Power Pulse, Pressure Cooker, RotoShave, Scrapbooking Memories, Sheer Skin, Slimming Shapers, SQV Ladder, Therma Gear, Titan Peeler, Toasty Wrap, Trikke 8, TurboTiger, Tweeze, iTweeze, Tweeze Ultra, Ultimate Grill and Wow Containers. Each product was hand picked and marketed by Keith Mirchandani, a characteristic of his management which has kept communication within the company open and helped the business prosper to what it is today.
To date, Tristar Products has sold more than 5.5 million Jack LaLanne Juicers worldwide. Keith and his billion-dollar purveyor of iconic brands as the Ab Slide, Ab Roller, Lateral Thigh Trainer and Ab Coaster market more than 20 products in over 100 countries globally. Some of Keiths most popular products in the current unfit economy interestingly enough, are fitness and exercise-related products.
Last year Mirchandani introduced a collaboration between Tristar Products and Emmy award-winning host Montel Williams to launch the worlds first talkmercial, an infomercial/talk show hybrid. In 30- and 60-minute spots of Living Well with Montel, Keith and Montel reinforce Tristars commitment to improving peoples lives by providing viewers with expert doctors that offer product solutions to the daily problems of everyday people. By creating the talkmercial, Mirchandanis stature as an accomplished industry leader has only heightened. His innovative reputation as a television-sales visionary has earned him respect with consumers and retailers, in turn supporting continual business development.
The partnership between Tristar Products and Montel Williams has resulted in the recent construction of brand-new, high-tech 66,000 sq. ft. production facilities in Fairfield, New Jersey.
