Visitor Exit surveys

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Visitor Exit surveys

by Anjali Arora, NYU :: Rate this Message:

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Hi,

What are good practices to follow for designing Exit Surveys (not in the sense how many questions to ask, but where does the Exit survey appear? I am working on a site aimed at medical professionals (HCP), & the client would like a survey to pop-up when the users leaves certain sections of the website. This would amount to a user seeing a survey pop-up about 6-7 times in a single visit if his path matches the trigger pages. Obviously that sounds like a bad idea. So how have folks on the list addressed the CRM requirements & UX best practices? Any data/ numbers  too would be very helpful.

Thanks in advance!
-Anjali
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