Web Site Writer Project (RFP) - Olympia, WA (Greater Seattle area)

[Lani Hathaway]

Request for web site writer services (subcontract)

DEADLINE for submissions: November 6, 2009 at 5pm Pacific time

PROJECT LOCATION
Olympia, WA

PROJECT TIMEFRAME
November 2009 to February 2010

CONTACT
Lani Hathaway lanihathaway@...

BACKGROUND
The Washington Traffic Safety Commission (WTSC) is working collaboratively
with Anthro-Tech, Inc. to redesign their web site www.wtsc.wa.gov using a
user-centered design process. We are looking for an experienced writer to
partner with to write the content for the new site.

REQUESTED SERVICES & DELIVERABLES
As the writer, you will assist WTSC staff to write, edit, and manage content
for:
- Web site pages: approximately 100 content pages, 20 menus
- A handful of staff and information directories
- A Grant application
- Web site maintenance processes
- Web site standards

RESPONSIBILITIES
In a 3-month timeframe, you will work collaboratively with staff and
consultants to write concise content for the newly-architected web site:
- Write, edit and improve existing content
- Work with agency staff, leadership, and usability consultants to review and
approve content
- Facilitate re-organizing and re-writing a key grant application
- Document how to use the agency content management system (WordPress)
- Summarize dos and don'ts into usable web site standards and web style guide

RESOURCES
In addition to the existing content on the current site, we will provide you
with:
- business goals that have been established for the project
- user research that has been summarized into audience personas
- the new information architecture & who to contact for each page of content
- mockups of page templates for the different types of pages on the site

REQUIREMENTS
- Work with staff and consultants to create a detailed schedule for writing,
reviewing and delivering content
a) Meet onsite 2-3 days per week in Olympia, WA
b) Closely assist staff in writing, editing and reviewing content
c) Smoothly schedule and hand-off content to web team for implementation

- Ensure consistency in voice, tone and style across all web content
- Understand established agency goals and business requirements and ensure
web content reflects these requirements
- Tailor content to the site audiences/personas to help them accomplish their
top tasks
- Write within the framework of the user research-based information
architecture

QUALIFICATIONS
- Portfolio of web writing projects and sound working knowledge of current
web content development practices
- Minimum 5 years of professional writing experience, with 3 years writing web
content.
- Working knowledge of web usability standards and common style guide
practices
- Ability to thrive in a collaborative team environment and complete individual
assignments
- Enthusiasm for guiding and leading others in writing effective web
communications

Vendor must be willing to enter into a subcontract with Anthro-Tech with
terms in close alignment with our contract with the Washington Traffic Safety
Commission.

SUBMISSION REQUIREMENTS
- Cover letter explaining why you are right for this project
- Resume
- Portfolio of 2-3 web sites for which you have written 75% or more of the
content for the site to demonstrate you know how to write specifically for the
web
- Summary of your proposed process and approach for working with staff and
consultants to create the schedule & write the content
- Cost estimate for the project
- 3 Professional References
- Proof of Commercial General Liability Insurance

Only complete submissions please.

Vendors are invited to submit questions via e-mail to lanihathaway@anthro-
tech.com. Vendor shall perform work as an independent contractor.

FORMAT AND DELIVERY
Please provide your proposal in two formats:

(1) Mail two copies to Anthro-Tech, PO Box 13164, Olympia, WA 98508
(2) via email to lanihathaway@....