Hi all!
My name is Harry Fröhlich and I am from Bethlehem, South Africa.
I am a financial adviser and am seriously thinking about doing a lot of my marketing to opt-in clients via e-mail. When I say "opt-in", it is not because they subscribe through a link on a web site, but because they telephonically give me permission to send these e-mails to them. I do not have a web site up and running (yet).
In the message body I use all sorts of strategies to convince them to respond (strategies gleened from copywriting courses I'd bought to "How to ensure your messages get read" e-books, etc.) - only to realise that the mail never even reach the clients waiting for them.
So I send the actual sales letter as MSWord attachments and they at least reach my clients.
This is not the easiest to continue doing, because a lot of the mail is personalised and creating personalised attachments through mail merging is a major obstacle (for me, that is).
I then found
http://spamcheck.sitesell.com/ and used it to check the message. I also used
http://www.ezinecheck.com/check.html.
These differ substantially as far as output values are concerned.
Spamcheck does not really say WHY it gets a specific score on a "topic" (at least with a "reason" that makes sense to a novice like me), whereas ezinecheck stipulate that "bigger", "money", "guarantee" etc are not good words to use.
On a message where I scored less than 1 with ezine, Spamcheck scored it 3.9, giving a value of 3.2 to something called "AWL: Auto White-list Adjustment".
What in blazes is this?
Is it something that is IN the message or something that is NOT, but which should be?
What must I check to rectify that problem?
Why is the other ezinecheck not concerned with it?
Please help!
Best possible wishes
Harry
