What should be discussed at the OOoCon new logo session?

[Bernhard Dippold-2]

Hi all,

I'd like to collect here the topics and thoughts you want me to take
with me to Orvieto and discuss them with the community (at least with
the people interested in my session on Friday morning 9:00 - 9:45h [1]).

I think we should discuss:
- the advantages and disadvantages of the present logo
- the reasons why we started to collect ideas for a new logo
- the necessity for a more general art and branding project (including
the other relevant projects)
- how we should start / find the people to work on the new project

Any other ideas?

Please specify your thoughts with regard to the points above...

Best regards

Bernhard

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[Bernhard Dippold-2]

forgot the link to the session:
[1]:
http://conference.services.openoffice.org/index.php/ooocon/2009/paper/view/155

Bernhard Dippold schrieb:

> Hi all,
>
> I'd like to collect here the topics and thoughts you want me to take
> with me to Orvieto and discuss them with the community (at least with
> the people interested in my session on Friday morning 9:00 - 9:45h [1]).
>
> I think we should discuss:
> - the advantages and disadvantages of the present logo
> - the reasons why we started to collect ideas for a new logo
> - the necessity for a more general art and branding project (including
> the other relevant projects)
> - how we should start / find the people to work on the new project
>
> Any other ideas?
>
> Please specify your thoughts with regard to the points above...
>
> Best regards
>
> Bernhard
>
> ---------------------------------------------------------------------
> To unsubscribe, e-mail: art-unsubscribe@...
> For additional commands, e-mail: art-help@...

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[Cor Nouws]

Hi Bernard, all,

Bernhard Dippold wrote (1-11-2009 18:50)

> I'd like to collect here the topics and thoughts you want me to take
> with me to Orvieto and discuss them with the community (at least with
> the people interested in my session on Friday morning 9:00 - 9:45h [1]).
>
> http://conference.services.openoffice.org/index.php/ooocon/2009/paper/view/155 
>
> I think we should discuss:
> - the advantages and disadvantages of the present logo
> - the reasons why we started to collect ideas for a new logo
> - the necessity for a more general art and branding project (including
> the other relevant projects)
> - how we should start / find the people to work on the new project

Looks rather complete to me.
I would choose to put on top:
  - the necessity /importance  for a more general art and branding project

> Any other ideas?
>
> Please specify your thoughts with regard to the points above...

Thanks for the ideas and work so far!
Cor

--
Cor Nouws
   - nl.OpenOffice.org marketing contact
   - Community Contributor Representative in the Community Council
Gevoel niet vrij te zijn? Zie www.nieuwsteversie.nl

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[Graham Lauder-2]

On Monday 02 November 2009 06:49:48 Bernhard Dippold wrote:

> Hi all,
>
> I'd like to collect here the topics and thoughts you want me to take
> with me to Orvieto and discuss them with the community (at least with
> the people interested in my session on Friday morning 9:00 - 9:45h [1]).
>
> I think we should discuss:
> - the advantages and disadvantages of the present logo
> - the reasons why we started to collect ideas for a new logo
> - the necessity for a more general art and branding project (including
> the other relevant projects)
> - how we should start / find the people to work on the new project
>
> Any other ideas?
>
> Please specify your thoughts with regard to the points above...
>
> Best regards
>
> Bernhard
>

First a few positives:

1)  The present Logo has served us well
2)  For all of the frequent whines at it's "Clumsiness" in normal
conversation, "OpenOffice.org" has been and will remain being an excellent
Brand
3)  The differentiation between StarOffice and OOo is now becoming more
obvious in the minds of our corporate partners, the very cool result of this
is a much higher profile of corporate staffers on the lists and a consequent
much stronger connection to the community
4) The Art@Marketing project is stronger than at first appears evidenced by
the response that significant tasks engender.


A new Logo the reasons:

1)  Next year is the 10 year anniversary of OOo, by my rough calculations we
should have hit 200 million downloads of 3 considering the download rates
remain at present levels without any upwards curve, and in fact the liklihood
of hitting and passing the Quarter Billion mark is high  

2) 4.0 is coming and if the ideas flying about in the Renaissance project and
the UX lists is anything to go by, it is going to be a serious advance

These are significant milestones that give us the opportunity to leverage a
new look to our branding.  
The  new look website has been a success in terms of our face to the
community.  
There will be an expectation in the market for something significant to
recognise 10 years, what better way than to launch a brand new logo and a
brand new image.

Past experience has shown us that high profile work  (Splashscreens and so
forth) bring people out of the woodwork, however there is not a constant
workflow and so many of those people disappear.  This means they are not
immersed in the culture and the community.  This has the result that often
work submitted completely ignores conventions, history and corporate
identity.  This has the result that "Community" sourced artwork is perceived
as somehow not up to standard and is consequently ignored and this attitude
then extends to all people involved in the Art project.  The most recent
manifestation of this was the "ODF Icon" debacle.  

From my point of view, while ODF icons should be an option, making sure that
OOo specific icons are on users desktops is more important from a OOo centric
perspective.  I would like to see community sourced iconsets available as
extensions and iconsets that are installed as default should, at the very
least, be approved by the community.  I would like to see the Art project as
a standalone project where it is first stop for any art requirements related
to the whole project, including the NLCs, that way we could bring onboard
artists who are working only for a single NLC at the moment.

People will come if there are the opportunities to contribute in a significant
manner, logos, iconsets, campaign materials, webart and so on

Cheers
GL


--
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

INGOTs Moderator New Zealand
www.theingots.org.nz


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[Ivan M]

Hi Bernhard, all,

This is great news (thanks John!) - it'll give our efforts more
exposure and hopefully get more people thinking about OOo's branding!

I would like to second Graham's comments and add a short note of my
own: it's important to contextualise the logos so that people don't
just walk up to the display and look for the logo that they think has
most eye candy/gloss/shine/etc. We're not at that stage yet. In other
words, people should be encouraged to consider various things: color,
font, branding bug, the positioning of elements, etc (try to get them
to think a little like designers - encourage them to mix and match the
various proposals in their minds, and say what they like or dislike
about each one).

Regards,
Ivan.

On Mon, Nov 2, 2009 at 2:10 PM, Graham Lauder <yorick_@...> wrote:

> On Monday 02 November 2009 06:49:48 Bernhard Dippold wrote:
>> Hi all,
>>
>> I'd like to collect here the topics and thoughts you want me to take
>> with me to Orvieto and discuss them with the community (at least with
>> the people interested in my session on Friday morning 9:00 - 9:45h [1]).
>>
>> I think we should discuss:
>> - the advantages and disadvantages of the present logo
>> - the reasons why we started to collect ideas for a new logo
>> - the necessity for a more general art and branding project (including
>> the other relevant projects)
>> - how we should start / find the people to work on the new project
>>
>> Any other ideas?
>>
>> Please specify your thoughts with regard to the points above...
>>
>> Best regards
>>
>> Bernhard
>>
>
>
> First a few positives:
>
> 1)  The present Logo has served us well
> 2)  For all of the frequent whines at it's "Clumsiness" in normal
> conversation, "OpenOffice.org" has been and will remain being an excellent
> Brand
> 3)  The differentiation between StarOffice and OOo is now becoming more
> obvious in the minds of our corporate partners, the very cool result of this
> is a much higher profile of corporate staffers on the lists and a consequent
> much stronger connection to the community
> 4) The Art@Marketing project is stronger than at first appears evidenced by
> the response that significant tasks engender.
>
>
> A new Logo the reasons:
>
> 1)  Next year is the 10 year anniversary of OOo, by my rough calculations we
> should have hit 200 million downloads of 3 considering the download rates
> remain at present levels without any upwards curve, and in fact the liklihood
> of hitting and passing the Quarter Billion mark is high
>
> 2) 4.0 is coming and if the ideas flying about in the Renaissance project and
> the UX lists is anything to go by, it is going to be a serious advance
>
> These are significant milestones that give us the opportunity to leverage a
> new look to our branding.
> The  new look website has been a success in terms of our face to the
> community.
> There will be an expectation in the market for something significant to
> recognise 10 years, what better way than to launch a brand new logo and a
> brand new image.
>
> Past experience has shown us that high profile work  (Splashscreens and so
> forth) bring people out of the woodwork, however there is not a constant
> workflow and so many of those people disappear.  This means they are not
> immersed in the culture and the community.  This has the result that often
> work submitted completely ignores conventions, history and corporate
> identity.  This has the result that "Community" sourced artwork is perceived
> as somehow not up to standard and is consequently ignored and this attitude
> then extends to all people involved in the Art project.  The most recent
> manifestation of this was the "ODF Icon" debacle.
>
> From my point of view, while ODF icons should be an option, making sure that
> OOo specific icons are on users desktops is more important from a OOo centric
> perspective.  I would like to see community sourced iconsets available as
> extensions and iconsets that are installed as default should, at the very
> least, be approved by the community.  I would like to see the Art project as
> a standalone project where it is first stop for any art requirements related
> to the whole project, including the NLCs, that way we could bring onboard
> artists who are working only for a single NLC at the moment.
>
> People will come if there are the opportunities to contribute in a significant
> manner, logos, iconsets, campaign materials, webart and so on
>
> Cheers
> GL
>
>
> --
> Graham Lauder,
> OpenOffice.org MarCon (Marketing Contact) NZ
> http://marketing.openoffice.org/contacts.html
>
> INGOTs Moderator New Zealand
> www.theingots.org.nz
>
>
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> To unsubscribe, e-mail: art-unsubscribe@...
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>

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